VELTO PICKLEBALL CLUB
VELTO PICKLEBALL CLUB
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• Brand Identity Design
• Logos
• Brand Guidelines
• Merchandise
• Stationery
• Environmental -
• Sports & Wellness
PROJECT SUMMARY:
Brand idenity design for New York City luxury pickleball
THE BRAND
Velto is New York City's first fully automated, premium pickleball club, in the heart of Red Hook, Brooklyn. Play competitive matches, join open play, or take lessons in a premium setting designed for every skill level. Off the court, relax in our lounges or get work done in modern coworking spaces that keep you connected.
Brand strategy and design completed in collaboration with brand designer Hana Snell. Typography designed by Margot Lévêque (Claude Type). Photography provided by Velto Pickleball Club for use of this story.